If you’re anything like me, you didn’t pick up a camera because you wanted to be an “influencer.”
You started because you love photography.
You love the art of photography, waiting for the perfect moment, and just saying one more shot, even though that’s a lie.
You love the feeling you get, the kind that makes you not be able to get that smile off your face.
You love the process, the learning, the small wins along the way.
But unfortunately at some point, skill and passion aren’t enough.
If you want to make a living doing this, people have to know you exist.
And that means putting yourself out there.
Even when it feels uncomfortable.
Even when you feel like an imposter.
Even when you wish your work could just “speak for itself.”
Because hiding in the shadows is costing you.
I used to believe that if my work was good enough, clients would magically find me.
They didn’t.
You know who got the jobs?
The photographers who showed up.
The ones who posted consistently.
The ones who talked about their work everywhere.
The ones that learned business.
Not always the most talented ones.
The most visible ones.
That was a hard lesson to learn. But once I accepted it, things started to change.
I used to overthink every post.
What if it flops?
What if no one likes it?
Turns out, none of that matters.
Yes, you want to put out your best work. But more importantly, you need to show up, again and again, until people can’t ignore you.
If someone lands on your profile, would they instantly know what you offer?
Or would they just see a mix of random shots, personal posts, and travel snaps?
Make it clear who you are and what kind of photography you do.
Your bio, captions, pinned posts, spell it out.
Your work will rarely ever feel ready.
And you may never actually feel ready.
Just focus on creating images that attract the right people and actually sharing them.
Because if you wait until you’re “good enough,” you’ll be waiting forever.
Opportunities don’t just fall into your lap.
You have to go after them.
Send the pitch.
DM the brand.
Reach out to potential clients.
Worst case? They say no. Best case? It changes everything.
Because you do.
If you don’t show up with confidence, why should anyone else believe in you?
This isn’t about ego.
It’s about making sure the right people see what you bring to the table.
Talent and skill will only get you so far.
Now, you need the courage to put yourself out there.
Photography isn’t just about taking great pictures—it’s about showing up, sharing your work, and making connections.
So here’s your challenge: Do something today that makes you feel seen.
Post that photo, edit the photo, post that reel
Send that email.
Put yourself out there.
Because staying invisible isn’t serving you.
I hope this helped or inspired you. Let’s keep growing and improving together 🎨
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